Enel promotes sustainability through art with proyecto 17
“Renacer Sostenible” or Sustainable Rebirth is a mural part of the ecological gallery of Proyecto 17 in Tlatelolco (a historical neighborhood in Mexico City), sponsored on this occasion by Enel Mexico.
The 3D urban artist, nationally and internationally awarded with more than 60 prizes, Adry del Rocio, painted a mural in the Tamaulipas building in Tlatelolco to represent the Sustainable Development Goal (SDG) 11: Sustainable Cities and Communities.
This was possible thanks to Enel Mexico, the country’s leader in the renewable energy sector, that as part of its comprehensive sustainability strategy, decided to join Proyecto 17, an initiative that seeks to create an ecological gallery in Tlatelolco by developing 17 murals, each one dedicated to the SDGs of the UN's 2030 Agenda.
"Enel's strategy is completely aligned with the SDGs of the 2030 Agenda, a shared challenge in which the energy sector plays a key role. For us, it was natural to support this project that allows us to capture the future we envision for the next generations. Specifically, this mural features elements of a sustainable city: sustainable transportation, electrification, and energy efficiency, as well as distributed renewable energy generation, all through art to reflect on the role we each have in transforming our communities," said José Luis Navarro, Country Manager of Enel Mexico.
Enel Mexico's efforts focus on promoting actions to mitigate global warming throughout its value chain. This initiative in partnership with Proyecto 17 aims to meet this goal. In addition to promoting culture, it also seeks to reduce carbon emissions thanks to airlite, an innovative and environmentally friendly paint that actively purifies the air, reducing pollutants by 89%.
Likewise, the mural located at the Tamaulipas building will remain maintenance-free for at least a decade and serve as a reminder of the importance of protecting the environment through ecological art. For every 12 m2 of the mural, the pollution produced by one vehicle per day is eliminated; therefore, almost 600 m2 of this work represents the reduction of pollution from around 50 cars per day.
"Hand in hand with Colectivo ADN, we have reflected on issues that, as humankind, we must commit to and join efforts. Being part of this project has been the opportunity to spread this message that together we can collaborate for sustainable cities and communities by taking responsibility for our daily actions, and as Mexicans have a key role in building a brighter future," said Adry del Rocío.
The mural is composed of different artistic elements that combine the cultural heritage of Mexico and the future envisioned by the stakeholders, among which are: a community represented by a child as a symbol of tomorrow; the pillar of the community, represented by houses which are part of a Tree of Life that integrates renewable energies and electrification.
The inauguration was presided by Sandra Cuevas, Mayor of Cuauhtémoc; Luigi De Chiara, Ambassador of Italy in Mexico; Diego Curreli, Director of Proyecto 17; representatives of UN Mexico; the author of the mural, Adry del Rocio, and members of Colectivo ADN, a group of artists who curate and produce this project, among other distinguished guests.
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