At Enel, we work with the leading companies in various industries, all of which have chosen to bring about positive impact on the planet and their clients through the use of clean energy and sustainable practices.
In the competitive landscape companies face when positioning themselves with better reputation among their interest groups, corporate sustainability is no longer an option: it is a necessity that has become an essential part of the companies’ organizational core. The current market has been marked by a trend towards responsible consumption — consumers are looking for more than just a product or service: they are looking to generate a positive impact on society and the environment, aware that small actions can make a big difference. Sustainability has positioned itself as an added value that significantly influences purchasing decisions.
Companies are starting to realize that being sustainable is more than just making isolated efforts that fail to involve all stakeholders and have no real continuity and impact at a macro level: these efforts must be aligned with a strategy that promotes 360° care for natural resources and people. Transitioning to renewable energies and including sustainable practices involves everyone who is in favor of the corporate responsibility that "demand generation" requires. Today's companies are looking for more than just the best costs; they are looking to ensure their consumers that they have incorporated sustainability into their value chain.
Organizations seeking to secure a BCorp certification, or those that already have it, seek to comply with a series of indicators that commit them to maintaining good practices and oblige them to make changes in their procedures. These changes meet the needs of society, which demands that companies become a part of the solution and not part of the problem that exposes the environment and inequality.
These changes become the engine of credibility that affects society's perception of the companies’ final products or services. This trust not only affects the opinion and decision making of the external audience, but also the sense of belonging of company associates who, by feeling part of an internal movement to help the environment, increase their sense of duty and, therefore, their productivity, which benefits and grants competitive and economic advantages to companies.
The approach organizations that have taken the path towards sustainability have adopted requires partnerships with other companies that have a track record in achieving and realizing common goals. To promote sustainable business and social development, the most advisable course of action is adopting a focus on renewable energies and energy efficiency, on decarbonization and electrification of new sectors, as well as on the circular economy to move towards an energy transition that contributes decisively to meeting the Sustainable Development Goals of the 2030 Agenda.